Learn the basics of framing in this online class, with readings and exercises from the Resistance School.
Master core messaging lessons for issues across the political spectrum.
Discover why Democrats try to win by understanding public opinion while Republicans win by reshaping it.
Examine why the go-to "invest in kids" message we rely on isn't just mealy-mouthed, it's backfiring.
Understand how the passive way we describe problems undermines our calls to solve them.
Explore findings from research in Australia to fire up the base and persuade the middle.