Research Findings

Framing 101

Learn the basics of framing in this online class, with readings and exercises from the Resistance School.

Messaging This Moment

Master core messaging lessons for issues across the political spectrum.

Messaging Strategy for Campaigns

Discover why Democrats try to win by understanding public opinion while Republicans win by reshaping it.

Messaging "for the children"

Examine why the go-to "invest in kids" message we rely on isn't just mealy-mouthed, it's backfiring. 

Messaging Money Matters

Understand how the passive way we describe problems undermines our calls to solve them. 

Advocating for Asylum

Explore findings from research in Australia to fire up the base and persuade the middle.