It’s a common complaint among Democrats: The GOP is winning the messaging war. So how can they do better? Marisa and Scott are joined by Democratic strategists Anat Shenker-Osorio and Jenifer Fernandez Ancona who released new research examining what economic messaging is most likely to work for Democratic candidates this election year.
Anat Shenker-Osorio – Researcher, message maker, and campaign advisor – joins Tavis to discuss the latest trending headlines in the political world including: how “Say ‘woke’ in case of emergency” has become a favorite Republican strategy (SVB bank fallout, CRT, etc), the impact of the House GOP House looking for evidence regarding Biden’s family deals, Trump/DeSantis nonsense, and more.
Anat Shenker-Osorio – Founder and Principal of ASO Communications, researcher, message maker, and campaign advisor. She joins Tavis to discuss the Democrats’ messaging problem, and how to fix it as we’re now less than 100 days until midterms.
From infrastructure spending to subsidized child care, the Biden administration has agenda items with mass appeal. So why do so many Americans believe the U.S. is headed in the wrong direction? Is the problem messaging? “They’re forgetting a lot of voters don’t follow this detailed stuff because they’re busy with their life,” Mike Murphy says. “Pick a simple thing people understand that’s popular, that’s smaller. Pass that, and campaign on the other things.”
Today, On Point: The Democrats’ problem with messaging, and what they can do to fix it.
Anat Shenker-Osorio, strategic communications consultant and host of the “Words To Win By” podcast, discusses the Democratic party’s messaging around the Build Back Better (or human infrastructure or reconciliation or $3.5 trillion social spending) bill and what she thinks they could do better.
Governor Gavin Newsom warns of white nationalism’s threat to California, and faces a legal challenge over his decision to sign a presidential tax return bill, plus Scott asks Marisa about her trip to prison with the governor. Then, political messaging expert Anat Shenker-Osorio joins to discuss the “messaging quadrant,” the difference in how Republican and Democratic campaigns search for messages, and the Race Class Narrative.