Media Appearances - ASO Communications

Featured Interviews

August 11, 2024
The Wilderness

Kamala Harris’s Winning Message (Ep. 7)

Jon is joined Democratic message guru Anat Shenker-Osorio and longtime political strategist Michael Podhorzer to talk about how swing voters are reacting to a Harris-Walz ticket and what message the campaign will need to win them over in November. They break down why Tim Walz has been a uniquely effective messenger, how Kamala Harris is reclaiming freedom from Republicans, and how Minnesota’s 2018 “Greater than Fear” campaign set the stage for this moment.

Listen Here

March 8, 2024
Amanpour / CNN International

Communications Expert: Biden making election a contest between two potential futures

Analyst Anat Shenker-Osorio says voters may be turned off by another Trump vs. Biden race, but are focused on where their futures are headed.

Watch Here

May 18, 2023
Crooked Media

Pod Save America: Democrats Go Off In An Off Year

Democrats worry about the debt ceiling deal Joe Biden might make with Kevin McCarthy. The party gets good news in Tuesday’s elections. Ron DeSantis will announce his presidential run next week because he’s tired of the Republican culture of losing. And the most definitive report on the 2022 midterms give us clues about the 2024 electorate. Then Democratic messaging guru Anat Shenker-Osorio stops by to talk about how Dems should be talking about the budget negotiations. And Jon and Dan play another round of Take Take Don’t Tell Me.

Listen Here

November 21, 2022
Crooked Media

Political Experts React to the 2022 Midterm Results, MAGA Republican Ads + Lessons for Democrats

Former Barack Obama Communications Director and Pod Save America host Dan Pfeiffer is joined by Ad maker and messaging guru Anat Shenker-Osorio analyze Political Ads about MAGA Extremism, Election Denialism, and what messages worked and didn’t work for Democrats in the 2022 Midterms.

Watch Here

August 3, 2022
MSNBC with Ali Velshi

High stakes abortion vote, key primaries drive huge voter turnout

Ali Velshi and a panel of experts talk about the significance of the defeat in Kansas of an anti-abortion amendment to the state constitution and how the presence of fringey Donald Trump-endorsed candidates is also drawing greater voter turnout.

Watch Here

July 30, 2022
MSNBC with Ayman Mohyeldin

Democrats Finally Get Their Messaging Act Together

Democrats have long struggled to play on an equal playing field with Republicans when it comes to messaging campaigns. Between the power of Fox News and the brazenness of GOP fear-mongering, Democrat talking points rarely get through to voters. However, some new progressive figures are developing new ways to connect with the American people. As MSNBC’s Ayman Mohyeldin explains, Pennsylvania Lieutenant Governor John Fetterman and California Governor Gavin Newsom have, in recent weeks, displayed uncanny messaging savvy. Their strategies are bold, clever, and – most importantly – they seem to be working.

Watch Here

October 29, 2024
The Daily Blast with Greg Sargent

Trump Rages at Fox News as His Allies Suddenly Panic Over Rally Fiasco

MAGA suddenly seems very, very out of sorts. Donald Trump raged at Fox News on Monday, blasting the network for its supposedly favorable coverage of Democrats. Meanwhile, a number of Trump’s allies suddenly seem very worried about the backlash to his hate rally at Madison Square Garden. We spoke with Democratic strategist Anat Shenker-Osorio, who regularly does research into disaffected voters and explains why Trump’s rally at the Garden could provide last-minute motivation to vote against Trump among people who are at risk of sitting out the election.

Listen Here

October 18, 2024
How We Win

Winning 2024 Part Three With Anat Shenker-Osorio

Today I am joined by communications and messaging expert, founder of ASO Communications and host of the Words That Win podcast, Anat Shenker-Osorio. As we are all knocking on doors and making calls to voters (right…) Anat is going to make sure that we are being effective with our words and also tell us about ways we can “Amplify” winning messages with social media.

Listen Here

October 14, 2024
Último Round. Elecciones en los Estados Unidos.

El arco de Kamala

Los demócratas llegaron a esta elección con Joe Biden como candidato y todos los pronósticos en contra, hasta que apareció Kamala Harris. Este capítulo narra la historia del giro dramático de la campaña. La vicepresidenta enfrenta el desafío de representar la bandera del cambio a pesar de ser la número 2 de una gestión impopular. Para eso, debe balancear un equilibrio ideológico complejo. Si lo consigue, será la primera mujer de la historia al frente de la Casa Blanca.

Escuchen Aquí

August 26, 2024
Political Breakdown

The Democrats’ Updated Messaging Strategy

Strength. Patriotism. Freedom. Ever since Vice President Kamala Harris jumped into the presidential race, Democrats have been all in on language and messaging historically more associated with Republicans. Marisa talks with Democratic communications researcher and campaign adviser Anat Shenker-Osorio to get her take on messaging strategies at last week’s convention and what Harris needs to do in the weeks ahead to win this dead heat of a presidential race.

Listen Here

August 24, 2024
Was Tun?

Elections in the USA: What makes left-wing messages successful

Anat Shenker-Osorio advised presidential vice-candidate Tim Walz, supported the Nouveau Front Populaire in the election campaign in France and developed new narratives for migration and asylum in Australia. In the “What to do?” interview, she talks about what makes left-wing messages successful and what the most common mistakes in campaign communication are. Inken and Valentin also discuss the US Democratic Party’s nominating convention and Kamala Harris’ campaign with Anat.

Listen Here

August 23, 2024
On the Media

Freedom! Joy! Forward! The DNC’s Fave Buzzwords, Explained

When President Biden campaigned for re-election, he highlighted threats to democracy and his long track record. But since Kamala Harris took over the ticket, the party has landed on new messaging. On this week’s On the Media, a democratic strategist explains why we heard words like joy and freedom over and over at the Democratic National Convention. Plus, hear how Christian nationalism is shaping American politics.

Host Brooke Gladstone interviews Anat Shenker-Osorio, a democratic messaging strategist who has advised PACs and committees in battleground states, about the party’s new messaging strategy. They discuss how mockery shrinks strongmen to size; why voters seem to like the word “freedom” more than “democracy”; and more.

Listen Here

August 16, 2024
The New Abnormal

JD Vance Is the New Sarah Palin

This week on The New Abnormal, Chief Creative and Content Officer of the Daily Beast Joanna Coles stops by to talk about JD Vance and the weird ways that men are hijacking a woman’s moment in this election season. Plus! Anat Shenker-Osorio, host of the political podcast Words to Win By, joins the show to discuss how Democrat’s messaging has changed since the arrival of Kamala Harris.

Listen Here

August 13, 2024
Break the Bias

Engaging with Opposing Viewpoints w/ Anat-Shenker Osorio

In today’s episode, we’re excited to have Anat Shenker-Osorio as our guest. Anat is the principal and founder of ASO Communications and the host of the “Words to Win By” podcast.

As a messaging expert, Anat shares powerful insights on using storytelling and narratives to create impact on issues ranging from abortion rights to drug policy reform.

We dive into Anat’s strategies for engaging in difficult conversations—you’ll hear how she emphasizes the power of individual action and offers advice on finding common ground without compromising core values.

This is a thought-provoking discussion you won’t want to miss. Stay tuned as we Break the Bias with Anat Shenker-Osorio!

Listen Here

August 11, 2024
The Wilderness

Kamala Harris’s Winning Message (Ep. 7)

Listen Here

August 7, 2024
What Can I Do

“Words mean things” (w/ Anat Shenker-Osorio, Host of Words to Win By, Principal of ASO Communications)

This week we spoke to Anat Shenker-Osorio, Democratic campaign consultant, messaging researcher, founder of ASO Communications, and host of the excellent podcast Words to Win By. In this episode Anat shares crucial wisdom on how to have meaningful conversations about our political future in real life and on social media. She examines common campaign messaging pitfalls and how to avoid them, provides lessons from her past work, and shares research about what kinds of communication actually changes minds. Most importantly, she gives specific examples about what to do when family and friends say something weird on the internet and in real life!

Listen Here