In 2024, we are either voting for democracy or for our demise. But in order to get people to the polls, Danielle Moodie knows that Democrats have a lot of work today. She was joined by Words To Win By host Anat Shenker-Osorio to discuss the urgent importance for Democrats to develop a winning message and a winning agenda.
On this week’s The New Abnormal, extremism expert Jared Holt recounts his trip to a Moms for Liberty conference—and why DeSantis just can’t get the MAGA faithful to defect. Plus! A talk with political researcher Anat Shenker-Osorio about Democrats’ messaging woes.
Remind anyone of “Reaganomics”? The terms are similar but the philosophies are quite different, and that may be the point.
A year after SCOTUS overturned Roe v Wade, Democrats are still really bad at talking about Supreme Court politics.
Welcome to the last original episode in the first season of What the Gerrymander. We saved the best for last, and this interview with Anat Shenker-Osorio is chock full of magically delicious messaging guidance.
Why is “Fund the police” a losing message for Democrats? That’s the question and type of messaging Deconstructed is exploring this week with Anat Shenker-Osorio, the founder of ASO Communications and host of the podcast “Words to Win By.” Grim and Shenker-Osorio discuss why certain messages do well and others fail, why reframing the debate is essential, and how to craft messages that resonate and win. They also revisit Grim’s recent conversation with political strategist Dmitri Mehlhorn and unpack why messaging that gravitates toward the right and center is not effective.
How can Democrats win the messaging war? It turns out there’s actually a science to it, as strategic communications consultant Anat Shenker-Osorio tells us on this week’s episode of “The Downballot.” Shenker-Osorio explains how her research shows the importance of treating voters as protagonists; how Democrats can avoid ceding “freedom” to Republicans by emphasizing “freedoms,” plural; and why it actually makes sense to call out “MAGA Republicans” (even though, yes, it’s all Republicans).
Democrats worry about the debt ceiling deal Joe Biden might make with Kevin McCarthy. The party gets good news in Tuesday’s elections. Ron DeSantis will announce his presidential run next week because he’s tired of the Republican culture of losing. And the most definitive report on the 2022 midterms give us clues about the 2024 electorate. Then Democratic messaging guru Anat Shenker-Osorio stops by to talk about how Dems should be talking about the budget negotiations. And Jon and Dan play another round of Take Take Don’t Tell Me.
Anat Shenker-Osorio – Researcher, message maker, and campaign advisor – joins Tavis to discuss the latest trending headlines in the political world including: how “Say ‘woke’ in case of emergency” has become a favorite Republican strategy (SVB bank fallout, CRT, etc), the impact of the House GOP House looking for evidence regarding Biden’s family deals, Trump/DeSantis nonsense, and more.
Host of the Words to Win By podcast and Principal of ASO Communications, Anat Shenker-Osorio examines why certain messages falter where others deliver. She has led research for new messaging on issues ranging from freedom to join together in union to clean energy and from immigrant rights to reforming criminal justice. Anat’s original approach through priming experiments, task-based testing and online dial surveys has led to progressive electoral and policy victories across the globe.