Featured Resources

Guide to Messaging Our Freedoms

In this guide, we provide examples for how to message towards the future that we deserve – rooted in the freedom frame, the Race Class Narrative, and other empirically-based messaging practices. What we share here are proven approaches to motivate, inspire our audiences to take action, and push people toward our desired solutions.

Race Class (Gender) Narrative Messaging Template

RC(G)N messages follow a specific narrative architecture that you can adapt for any progressive campaign across issues. Use the following template as a starting point for delivering your issue through an RC(G)N message framework.

Messaging this Moment

Learn the principles of persuasive and mobilizing messaging with examples for how to apply them.

Winning With The Race Class Narrative

Continuously iterated, refined and tested, the Race Class Narrative has been used across the country to pass progressive policies, increase organizational support, and win campaigns and elections. This memo offers a non-exhaustive (and continuously updated) list of victories since RCN’s inception in 2017 as concrete examples of its impact so far.