Featured Resources
Cheat Sheet: Using a Freedoms Frame
Every progressive issue can be expressed through the frame of our freedoms. Use this guide to talk about a number of different issues in a way that echoes our overarching narrative.
Here to Stay: How to Talk About MAGA’s Authoritarian Agenda on Immigration
It is time to make clear who is at fault for the problems we are facing – politicians who use racial scapegoating to seize and preserve power and sow division among us.
Guide to Messaging Our Freedoms
In this guide, we provide examples for how to message towards the future that we deserve – rooted in the freedom frame, the Race Class Narrative, and other empirically-based messaging practices. What we share here are proven approaches to motivate, inspire our audiences to take action, and push people toward our desired solutions.
Race Class (Gender) Narrative Messaging Template
RC(G)N messages follow a specific narrative architecture that you can adapt for any progressive campaign across issues. Use the following template as a starting point for delivering your issue through an RC(G)N message framework.
Messaging this Moment
Learn the principles of persuasive and mobilizing messaging with examples for how to apply them.
Winning With The Race Class Narrative
Continuously iterated, refined and tested, the Race Class Narrative has been used across the country to pass progressive policies, increase organizational support, and win campaigns and elections. This memo offers a non-exhaustive (and continuously updated) list of victories since RCN’s inception in 2017 as concrete examples of its impact so far.