How to Talk About Transit in a Way That Inspires: The Transit Messaging Handbook

TransitCenter partnered with ASO Communications in 2023 to develop and test race and class-conscious messages that increase and broaden public support for transit. This handbook is full of communication strategies to help you and your allies win the transit your communities deserve.

Transit Messaging Research And Recommendations

Through two rounds of research, we crafted and tested messaging that could persuade and mobilize community members, both current riders and non-riders, to demand more robust public transit.