A messaging guide to help mobilize massive participation to pressure local lawmakers to draw fair districts, pass federal legislation ensuring every voter and every community has an equal voice and resources, and establish a clear record of community demands and desires so that we can challenge any attempts to rig the process in court.
A guide to move people toward public-health oriented solutions and away from accepting punitive approaches.
Learn the Do's and Don'ts of discussing policing and protests while effectively advancing a racial justice agenda.
Como movilizar a nuestras bases y persuadir a los indecisos sobre las protestas y la justicia racial.
Habla sobre COVID-19 de una manera que transmita urgencia, una visión saludable y solidaridad interracial.
Understand the words that work, in what order, and why for progressive campaigns across issues.
Learn how to talk about immigrant rights in the context of today's toughest political fights.
Explore the common mis-steps and fixes for talking about human rights.
Ian Haney López (author Dog Whistle Politics) and Demos partnered with ASO Communications to explore how people think about race, class and government. Our findings conclusively demonstrate that talking about race isn't merely possible -- it's essential to progressive victories.
Learn more about the most recent Race-Class Narrative findings via raceclassnarrativeaction.com
Ian and Anat's Washington Post Op-Ed: The Answer to GOP dog whistles? Democrats should talk more about race, not less
We conducted this research both nationally and through a deeper dive in four states: California, Indiana, Ohio and Minnesota.
Full national report (c4 version)
California full report (c4 version)
California handout (c3 version)
California LiveStream Presentation
Indiana full report (c4 version)
Indiana handout (c4 version)
Ohio full report (c4 version)
Ohio handout (c4 version)
Minnesota full report (c4 version)
Minnesota handout (c4 version)
Various outlets have profiled this research and its implications in real-world campaigns.
It Brings Us All To the Same Table, The Progressive
Democrats Can Win By Tackling Race and Class Together, The Guardian
See all of the findings on the race-class narrative in this recording of Anat's sold out lecture in Melbourne.
Post Melbourne lecture, watch Anat address some lingering (and common) questions about the new race-class research.
Learn the basics of framing in this online class, with readings and exercises from the Resistance School.
Walk through the winning arguments to put "damage to the climate" top of mind and inspire desire for policy solutions.
Discover why Democrats try to win by understanding public opinion while Republicans win by reshaping it.
Examine why the go-to "invest in kids" message we rely on isn't just mealy-mouthed, it's backfiring.
Understand how the passive way we describe problems undermines our calls to solve them.
Explore findings from research in Australia to fire up the base and persuade the middle.