Media Appearances

March 17, 2023
Remote Daily

How To Win With Words: A Conversation With Anat Shenker-Osorio 

Host of the Words to Win By podcast and Principal of ASO Communications, Anat Shenker-Osorio examines why certain messages falter where others deliver. She has led research for new messaging on issues ranging from freedom to join together in union to clean energy and from immigrant rights to reforming criminal justice. Anat’s original approach through priming experiments, task-based testing and online dial surveys has led to progressive electoral and policy victories across the globe.

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December 6, 2022
Living Through It With ECM

Episode 11: Anat Shenker-Osorio: How We Message to Win

In this episode, Elizabeth interviews Anat Shenker-Osorio, Principal and Founder of ASO Communications and renowned progressive messaging Guru. Join us as we discuss why “resistance” alone doesn’t move the needle, how defiance and imagination pair together in effective messaging, and what we need to do to win in 2024 and beyond to build a true democracy in America, one that we’ve never had.

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October 26, 2022
How We Win

Our Closing Argument with Anat Shenker-Osorio

We know you are out there talking to voters, knocking on doors, making phone calls, and doing what it takes for us to win on November 8th. So today we help you present your closing argument for the midterms! Steve and Jenifer are talking all about messaging that works, with the help of communications guru and host of the “Words To Win By” podcast, Anat Shenker-Osorio!

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October 4, 2022
Woke AF Daily with Danielle Moodie

How We Activate and Engage – Part 2

Words To Win By host Anat Shenker-Osorio is back on Woke AF Daily for the second half of her in-depth conversation with Danielle Moodie, in which they discuss – among other things – how Democrats can activate and engage non-voters and the politically apathetic, in order in win elections and save our democracy.

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October 3, 2022
Woke AF Daily with Danielle Moodie

How We Win the Messaging Game – Part 1

Anat Shenker-Osorio, author and host of the podcast Words to Win By joins Danielle Moodie for Woke AF’s very first TWO PART episode! Their conversation was just too in-depth to squeeze into a single episode. Hear them talk about how Democrats can effectively message to their base as well as non-voters in order to win in midterms and beyond.

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September 19, 2022
The Wilderness with Jon Favreau

Chapter 2: Party Switchers in Virginia

Why would Biden voters support Republicans? We hear from party switchers in Loudoun County who turned Virginia red in 2021 by voting for Republican Governor Glenn Youngkin. Communications expert Anat Shenker Osorio, organizer Tram Nguyen, and Sarah Longwell of The Bulwark join Jon to discuss.

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September 16, 2022
We’ve Got Issues with Joshua Holland

Newly elected Rep. Pat Ryan on how to counter the GOP’s ‘authoritarian playbook’

Pat Ryan (D-NY) joins Joshua Holland to talk about how Democrats can take back the mantle of freedom. Then messaging guru Anat Shenker-Osorio talks to us about how to cut through right-wing propaganda.

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September 12, 2022
The Wilderness with Jon Favreau

Chapter 1: The Divide

What will it take to save democracy in 2022 and beyond? The MAGA movement is one of the greatest threats to American democracy. But one of the greatest divides in American politics is between the minority of voters who follow politics closely and the vast majority who don’t. In order to win the midterms, Democrats will have to reach that majority.

If you want to learn more about how you can take action in the fight for our democracy, head over to https://votesaveamerica.com/midterm-madness/

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September 7, 2022
Ordinary Equality

The Daily Campaign: How We Talk About Abortion

In 1971, a French weekly magazine published the Manifesto of the 343 — 343 women who publicly announced they’d had an abortion when the procedure was illegal. The next day, a satirical paper called them the 343 “bitches.” Three years later, they paved the way for the first legalization of abortion in France’s history. The key? Talking about abortion — campaigning for it in their day-to-day lives.

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