July 1, 2021
Pod Save America
Communications expert Anat Shenker-Osorio joins Dan as Donald Trump and leaders of the Trump Organization get closer to seeing the inside of a jail cell, the House votes to create a select committee to look into the January 6 attack, and a potential 2022 Republican blueprint for winning the midterms emerges. Then, Dan talks to NBC correspondent Jacob Soboroff about Trump’s latest visit to the U.S.-Mexico border.
Dahlia Lithwick is joined by renowned communications researcher and campaign adviser Anat Shenker-Osorio to talk about the messaging of impeachment outside the lens of the law. Then, Bob Bauer, former White House counsel under President Barack Obama and senior adviser to the 2020 Biden campaign, joins Dahlia to discuss the significance of this impeachment as a legal matter, and the next steps needed when the trial ends (in acquittal).
As the Biden administration begins, Nadya and Domenica dive deep into communications and messaging strategy with progressive pollster Anat Shenker-Osorio. Shenker-Osorio is a communications and messaging expert who has advised a myriad of Democratic clients including the Congressional Progressive Caucus. During the episode, Anat and our hosts reflect on President Biden’s inaugural address, discuss the race-class narrative, and explore what message Democrats should project ahead of the 2022 midterms.
Mitch McConnell blocks bipartisan pandemic relief to help his corporate pals, Joe Biden continues to staff up his Cabinet and White House, and Republicans run their 2020 playbook in Georgia. Then messaging expert Anat Shenker-Osorio talks to Jon about why Democrats need to stop selling the recipe and start selling the brownie.
Trump publicly rebukes his CDC Director for testifying that masks are effective and a vaccine might take awhile, he faces tough questions from undecided voters in a live town hall, and the results of our new Pollercoaster survey with Change Research show that infrequent and undecided voters are most persuaded by Joe Biden’s plans on the economy, health care, racial justice, climate, and education. Then communications guru Anat Shenker-Osorio talks to Dan about the most effective ways to talk to voters in the homestretch.
August 13, 2020
Beacon Podcast
Messaging expert Anat Shenker-Osorio joins the Beacon podcast to discuss the importance of positive messaging, the race-class narrative and a new poll of Maine’s U.S. Senate race from the Bangor Daily News.
Shenker-Osorio hosts the Words to Win By podcast, telling the stories of narrative shifts that have led to progressive victories across the world.
July 22, 2020
The Forge
Anat Shenker-Osorio is not an organizer, but she’s been influential in how the field approaches messaging and narrative. Over the years, she has introduced and popularized important ways of thinking about narrative, such as the need to enlist our base as trusted messengers to reach the folks in the middle.
Former Barack Obama Communications Director Dan Pfeiffer and messaging expert Anat Shenker-Osorio discuss 2020 ads and the Race-Class Narrative. Today’s ads include a positive spot from the Biden campaign, Republican Voters Against Trump’s “Bunker” ad, and a Black Lives Matter ad from Black Visions Collective.
Governor Gavin Newsom warns of white nationalism’s threat to California, and faces a legal challenge over his decision to sign a presidential tax return bill, plus Scott asks Marisa about her trip to prison with the governor. Then, political messaging expert Anat Shenker-Osorio joins to discuss the “messaging quadrant,” the difference in how Republican and Democratic campaigns search for messages, and the Race Class Narrative.
Messaging expert Anat Shenker-Osorio, author of “Don’t Buy It: The Trouble with Talking Nonsense About the Economy,” describes how to best influence public opinion. Citing her research on causes such as abortion rights and gay marriage, she argues that the most effective way to change minds is not through the traditional “anger, hope, action” model, but instead to establish shared values with political opponents and then to present the problems that threaten those values along with potential solutions. Shenker-Osorio engages in this fascinating discussion with civil rights attorney Jonathan Stein, a fellow alum of the Goldman School of Public Policy at UC Berkeley.
