Engage the Base,
Persuade the Middle
If your words don’t spread, by definition, they don’t work. To break a signal through the incessant political noise requires constant repetition. That’s why our messages must persuade the middle while also energizing the base.
"Our Approach" Photographer: Clay Banks (colour grading/touch ups) "Don't Take The Temperature, Change It" Photographer: Gonz (colour grading/touch ups) "What You Fight, You Feed" Photographer: Priscilla Du Preez (colour grading/touch ups) "Engage The Base, Persuade The Middle" Photographer: Saad Chaudhry (colour grading/touch ups/elements altered)