A conversation with Anat Shenker-Osorio, founder of A.S.O. Communications, a progressive political communication bureau known for slogans such as “Don’t take the temperature, change it” and “A great message doesn’t say what’s already popular; a great message makes popular what needs to be said”.
In this episode, Farrah Bostic is joined by messaging strategist, author, and Words to Win By host Anat Shenker-Osorio for a wide-ranging and incisive conversation about political communication, campaign strategy, and why so much of what the Democratic Party does feels like a missed opportunity.
MeidasTouch host Ben Meiselas goes live to discuss how we can become better messengers to call out Trump and MAGA and Meiselas brings on messaging expert Anat Shenker-Osorio to share her insight.
What does Mamdani’s victory mean for New York, progressives, and America? I talked to the NYC comptroller and erstwhile mayoral candidate, along with Anat Shenker-Osorio and Waleed Shahid.
Special guest Anat Shenker-Osorio joins Joe and Alex for one of our favorite shows to date. You won’t want to miss the energy. What is the entire Democratic political ecosystem getting wrong? What’s broken about “testing?” And how do we take the fight more directly to Trump – with what Anat calls “the only thing that truly fells an autocrat?” Plus: How do we avoid “process words” and unintentionally defending the status quo? How we can break through with the voters who really need to hear it?
Anat Shenker-Osorio examines why certain messages falter where others deliver. We talk about why fabulously fighting fascism – together – is the thing that matters most right now. She emphasizes the importance of direct political action and the need to promote positive messaging rather than just reacting to opposition narratives. Anat discusses effective communication strategies, the flaws of conventional polling, and the power of social proof. She also highlights the 3.5% rule: “no government has withstood a challenge of 3.5% of their population mobilized against it” (credit to Erica Chenoweth of the Harvard Kennedy School) and the significance of local involvement and visible resistance in dismantling authoritarian regimes. She calls for living your beliefs openly.
Messaging guru Anat Shenker-Osorio on why explanations don’t help, and how to make people feel, not just think.
