How Democrats Can Win The Messaging War, With Anat Shenker-Osorio
How can Democrats win the messaging war? It turns out there’s actually a science to it, as strategic communications consultant Anat Shenker-Osorio tells us on this week’s episode of “The Downballot.” Shenker-Osorio explains how her research shows the importance of treating voters as protagonists; how Democrats can avoid ceding “freedom” to Republicans by emphasizing “freedoms,” plural; and why it actually makes sense to call out “MAGA Republicans” (even though, yes, it’s all Republicans).