Welcome to the last original episode in the first season of What the Gerrymander. We saved the best for last, and this interview with Anat Shenker-Osorio is chock full of magically delicious messaging guidance.
Why is “Fund the police” a losing message for Democrats? That’s the question and type of messaging Deconstructed is exploring this week with Anat Shenker-Osorio, the founder of ASO Communications and host of the podcast “Words to Win By.” Grim and Shenker-Osorio discuss why certain messages do well and others fail, why reframing the debate is essential, and how to craft messages that resonate and win. They also revisit Grim’s recent conversation with political strategist Dmitri Mehlhorn and unpack why messaging that gravitates toward the right and center is not effective.
How can Democrats win the messaging war? It turns out there’s actually a science to it, as strategic communications consultant Anat Shenker-Osorio tells us on this week’s episode of “The Downballot.” Shenker-Osorio explains how her research shows the importance of treating voters as protagonists; how Democrats can avoid ceding “freedom” to Republicans by emphasizing “freedoms,” plural; and why it actually makes sense to call out “MAGA Republicans” (even though, yes, it’s all Republicans).
Democrats worry about the debt ceiling deal Joe Biden might make with Kevin McCarthy. The party gets good news in Tuesday’s elections. Ron DeSantis will announce his presidential run next week because he’s tired of the Republican culture of losing. And the most definitive report on the 2022 midterms give us clues about the 2024 electorate. Then Democratic messaging guru Anat Shenker-Osorio stops by to talk about how Dems should be talking about the budget negotiations. And Jon and Dan play another round of Take Take Don’t Tell Me.
Host of the Words to Win By podcast and Principal of ASO Communications, Anat Shenker-Osorio examines why certain messages falter where others deliver. She has led research for new messaging on issues ranging from freedom to join together in union to clean energy and from immigrant rights to reforming criminal justice. Anat’s original approach through priming experiments, task-based testing and online dial surveys has led to progressive electoral and policy victories across the globe.
In this episode, Elizabeth interviews Anat Shenker-Osorio, Principal and Founder of ASO Communications and renowned progressive messaging Guru. Join us as we discuss why “resistance” alone doesn’t move the needle, how defiance and imagination pair together in effective messaging, and what we need to do to win in 2024 and beyond to build a true democracy in America, one that we’ve never had.
Former Barack Obama Communications Director and Pod Save America host Dan Pfeiffer is joined by Ad maker and messaging guru Anat Shenker-Osorio analyze Political Ads about MAGA Extremism, Election Denialism, and what messages worked and didn’t work for Democrats in the 2022 Midterms.
We know you are out there talking to voters, knocking on doors, making phone calls, and doing what it takes for us to win on November 8th. So today we help you present your closing argument for the midterms! Steve and Jenifer are talking all about messaging that works, with the help of communications guru and host of the “Words To Win By” podcast, Anat Shenker-Osorio!
Words To Win By host Anat Shenker-Osorio is back on Woke AF Daily for the second half of her in-depth conversation with Danielle Moodie, in which they discuss – among other things – how Democrats can activate and engage non-voters and the politically apathetic, in order in win elections and save our democracy.
Anat Shenker-Osorio, author and host of the podcast Words to Win By joins Danielle Moodie for Woke AF’s very first TWO PART episode! Their conversation was just too in-depth to squeeze into a single episode. Hear them talk about how Democrats can effectively message to their base as well as non-voters in order to win in midterms and beyond.
