Chapter 2: Party Switchers in Virginia

Why would Biden voters support Republicans? We hear from party switchers in Loudoun County who turned Virginia red in 2021 by voting for Republican Governor Glenn Youngkin. Communications expert Anat Shenker Osorio, organizer Tram Nguyen, and Sarah Longwell of The Bulwark join Jon to discuss.

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September 16, 2022
We’ve Got Issues with Joshua Holland

Newly elected Rep. Pat Ryan on how to counter the GOP’s ‘authoritarian playbook’

Pat Ryan (D-NY) joins Joshua Holland to talk about how Democrats can take back the mantle of freedom. Then messaging guru Anat Shenker-Osorio talks to us about how to cut through right-wing propaganda.

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September 12, 2022
The Wilderness with Jon Favreau

Chapter 1: The Divide

What will it take to save democracy in 2022 and beyond? The MAGA movement is one of the greatest threats to American democracy. But one of the greatest divides in American politics is between the minority of voters who follow politics closely and the vast majority who don’t. In order to win the midterms, Democrats will have to reach that majority.

If you want to learn more about how you can take action in the fight for our democracy, head over to https://votesaveamerica.com/midterm-madness/

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September 7, 2022
Ordinary Equality

The Daily Campaign: How We Talk About Abortion

In 1971, a French weekly magazine published the Manifesto of the 343 — 343 women who publicly announced they’d had an abortion when the procedure was illegal. The next day, a satirical paper called them the 343 “bitches.” Three years later, they paved the way for the first legalization of abortion in France’s history. The key? Talking about abortion — campaigning for it in their day-to-day lives.

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The Evolution of Pro-Choice Messaging

The likely end of Roe v. Wade marks a bitter setback for the pro-choice movement. But the success of abortion legalization campaigns in Ireland and Argentina may be models for a way forward.

What are the ingredients for effective public messaging? What can American activists learn from the examples of international movements?

Guest: Anat Shenker-Osorio, communications researcher and campaign advisor, host of the podcast “Words To Win By.”

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Can Democrats Turn Their 2022 Around?

Sean McElwee is a co-founder and the executive director of Data for Progress, a research organization that gathers polling data to strategize on behalf of progressive causes and policies. Anat Shenker-Osorio is a principal at ASO Communications, a political communications firm that conducts analytic and empirical research to help progressive political campaigns. She also hosts the “Words to Win By” podcast. McElwee and Shenker-Osorio have deeply influenced my thinking on how words work in American politics: how campaigns can meaningfully address what voters want and how they can persuade swing voters and motivate the party’s base.

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Anat Shenker-Osorio–Winning Words

Anat Shenker-Osorio is a left-of-center political strategist who has spent many years studying messaging. That is–why certain messages resonate and others don’t. Not surprising, she’s determined that the right is more effective at the left at message. Why is that? She explains–with examples. She’s the principal of ASO Communications and hosts her own podcast, Words to Win By.

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Messaging Mayhem

With 8 months until midterm elections and active threats from the Republican Party for retaliation if former President Trump is indicted and clear indication that they have no desire to govern. Why can’t Democrats put together a cohesive message about what is at stake in midterms? Why do we continue to cede ground to Republicans who haven’t had an agenda or plan for America since 2016?!? Why is this so hard? Waj and Danielle bring in reinforcements for this much needed convo. Author of Don’t Buy It: The Trouble with Talking Nonsense about the Economy and communications consultant Anat Shenker-Osorio joins #democracyish

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Political Experts React to Critical Race Theory Ads

Former Barack Obama Communications Director and Pod Save America host Dan Pfeiffer is joined by Anat Shenker-Osorio to break down political ads about Education and Critical Race Theory.

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Straight As for Voting (w/ Wajahat Ali, Anat Shenker-Osorio)

This week Negin is joined by Wajahat Ali and Anat Shenker-Osorio, they chat about voting and what democrats should be doing to mobilize, get their messages across, and why they consistently seem to fall short (featuring some words we should probably adopt). Then, a conversation on the banning of books, and Wajahat plugs his new book, ‘Go Back To Where You Came From’.  Last they talk about an article in the Atlantic that asks ‘Is Old Music Killing New Music?’

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